Focused assessment
Re-engagement Path Review
Assessment of win-back and dormant-audience messages to see which prompts still earn a reply.
Two weeks · Remote across the United Kingdom
Who it is for
CRM leads managing dormant and lapsed contact lists.
What you receive
A shortlist of prompts that still move dormant contacts, plus quiet ones to retire.
How we work
- Define dormant windows with your team
- Review prompt performance by cohort
- Brief on keep, revise, and retire recommendations
Scope notes
Format: Remote review with briefing call
Provider: Content Sequoia Path analyst
Pricing basis: From £1,650
Preparation: Share dormant definitions and the last two re-engagement campaigns.
Constraints: Needs a defined dormant window and at least one completed win-back cycle.
Included
- Dormant cohort segmentation check
- Prompt timing and frequency review
- Response and unsubscribe pattern notes
- Forty-five minute briefing
Not included
- List cleaning or suppression file work
- Ongoing send management